Applying the technology acceptance model in a two-country study of SMS advertising
Alexander Muk; Christina Chung
| Year of publication: |
2015
|
|---|---|
| Authors: | Muk, Alexander ; Chung, Christina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 1, p. 1-6
|
| Subject: | America | Attitude | Culture | Intention | Korea | SMS | Innovationsakzeptanz | Innovation adoption | Südkorea | South Korea | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Mediennutzung | Media usage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433173