Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing
Year of publication: |
2010
|
---|---|
Authors: | Ferdous, Ahmed Shahriar |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 4, p. 313-325
|
Subject: | Marketingmanagement | Marketing management | Nachhaltigkeit | Sustainability | Verbrauchereinstellung | Consumer attitudes | Bangladesch | Bangladesh |
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