Applying the theory of reasoned action to examine consumers' attitude and willingness to purchase organic foods
Year of publication: |
2023
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Authors: | Kumar, Sachin ; Gupta, Kamal ; Kumar, Ashwani ; Amol Singh ; Singh, Rajesh K. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 118-135
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Subject: | behaviour | consumer | environment | health | organic food | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Zahlungsbereitschaftsanalyse | Willingness to pay |
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