Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
Lisa S. McNeill, Kim Shyan Fam and Kim Chung
| Year of publication: |
2014
|
|---|---|
| Authors: | McNeill, Lisa S. ; Fam, Kim-Shyan ; Chung, Kim |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 24.2014, 2, p. 166-185
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| Subject: | culture | China | sales promotion | equity theory | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367007