Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Yong Wang, Luke L. Mao and Allison B. Smith
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Yong ; Mao, Luke Lunhua ; Smith, Allison B. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 6, p. 1759-1780
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| Subject: | Celebrity endorsement | coping | identity threat | multiple identities | NBA | Persönlichkeitspsychologie | Personality psychology | Celebrity-Werbung | Konsumentenverhalten | Consumer behaviour | China | Profisport | Professional sports | Sportler | Athletes | Ballsport | Ball game | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2022.2065512 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443783