Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework
| Year of publication: |
2011
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|---|---|
| Authors: | Madhavaram, Sreedhar ; Badrinarayanan, Vishag ; Granot, Elad |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 26.2011, 7 (23.8.), p. 532-542
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