Approaching Key Account Management from a long-term perspective
| Year of publication: |
2013
|
|---|---|
| Authors: | Tzempelikos, Nektarios ; Gounaris, Spiros |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 2 (1.4.), p. 179-198
|