Architecting brands : managerial process and control
Rajagopal; Amritanshu Rajagopal
| Year of publication: |
2007
|
|---|---|
| Authors: | Rajagopal, ... ; Rajagopal, Amritanshu |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 12.2007, 3, p. 25-37
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Hierarchie | Hierarchy | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003674276