Architectures mondiales de la connaissance et de la créativité : Stratégies symétriques et dissonances cognitives

For centuries, the “left brain” prevailed and has been particularly deployed in the processes of value creation. Nowadays, the advent of creative industries seems to be synonymous to a revenge of the “right brain”. The main conclusion of this article is that these new dynamics would involve mainly the Northern Hemisphere, capitalizing on age-long creative cultural genes and receptive grounds. Through the iPad stylized fact and the Sperry's model of hemispheric specialization, this article discusses the degree of appropriation of the intangible-based economic dynamics in both developed, emerging and peripheral countries, and outlines the contours of the global architectures of knowledge and creativity.