Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Kivilcim Dogerlioglu-Demir, Ezgi Akpinar, Zeynep Gurhan-Canli, Cenk Koçaş
| Year of publication: |
2022
|
|---|---|
| Authors: | Dogerlioglu-Demir, Kivilcim ; Akpinar, Ezgi ; Gürhan-Canli, Zeynep ; Koçaş, Cenk |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-11
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| Subject: | 9-Ending prices | Digit-chunking | Discounts | Left-digit bias | Multi-digit prices | Rabatt | Rebate | Preismanagement | Pricing strategy | Diskontierung | Discounting | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102912 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013209663