Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Year of publication: |
2022
|
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Authors: | Dogerlioglu-Demir, Kivilcim ; Akpinar, Ezgi ; Gürhan-Canli, Zeynep ; Koçaş, Cenk |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-11
|
Subject: | 9-Ending prices | Digit-chunking | Discounts | Left-digit bias | Multi-digit prices | Rabatt | Rebate | Preismanagement | Pricing strategy | Diskontierung | Discounting | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Börsenkurs | Share price | Systematischer Fehler | Bias |
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