Are AI chatbots a cure-all? : the relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences
Hua Fan, Wei Gao, Bing Han
| Year of publication: |
2023
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|---|---|
| Authors: | Fan, Hua ; Gao, Wei ; Han, Bing |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-12
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| Subject: | Chatbot ambidexterity | Dual process models | Polynomial regression | Response surface analysis | Smart experiences | Organisationale Ambidextrie | Ambidextrous organization | Kognition | Cognition | Regressionsanalyse | Regression analysis | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013534240