Are airline passengers ready for personalized dynamic pricing? : a study of German consumers
Andreas Krämer, Mark Friesen, Tom Shelton
| Year of publication: |
April 2018
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|---|---|
| Authors: | Krämer, Andreas ; Friesen, Mark ; Shelton, Tom |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 2, p. 115-120
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| Subject: | Dynamic pricing | Personalized pricing | Customers' acceptance | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Preismanagement | Pricing strategy | Fluggesellschaft | Airline | Passagierluftverkehr | Air passenger transport | Luftverkehr | Air transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0122-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875333