Are All Units Created Equal? The Effect of Default Units on Product Evaluations
| Year of publication: |
2013
|
|---|---|
| Authors: | Lembregts, Christophe ; Pandelaere, Mario |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 39.2013, 6, p. 1275-1289
|