Are brand benefits perceived differently in less developed economies? : a scale development and validation
Samy Belaid, Selima Ben Mrad, Jérôme Lacoeuilhe, Maria Petrescu
| Year of publication: |
September-December 2017
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| Authors: | Belaid, Samy ; Ben Mrad, Selima ; Lacoeuilhe, Jérôme ; Petrescu, Maria |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 5.2017, 3/4, p. 111-120
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| Subject: | Brand benefits | Measurement scale | Functional | Utilitarian | Symbolic | Affective | Experiential | Less developed economies | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Messung | Measurement |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-017-0024-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011855267