Are consumers getting what they REALLY want? Initial Findings from a Major Survey of Consumer Satisfaction with their Local Selection of Grocery Stores
Authors: | Clarke, Ian ; Kirkup, Malcolm ; Oppewal, Harmen |
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Institutions: | Advanced Institute of Management Research <London> |
Subject: | Markenartikel | Verbraucherzufriedenheit | customer satisfaction | Lebensmitteleinzelhandel | Sortiment | assortment |
- Context of the Research
- Aim and Objectives of the Research
- Study Areas & Research Design
- Stratified sample
- How is local choice used?
- Does local store variety matter?
- Why does satisfaction with choice vary locally?
- Key effects on Perceptions of Choice
- What is the ‘Ideal’ Local Store Assortment?
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