Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study
| Year of publication: |
2007
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|---|---|
| Authors: | Baumgartner, Bernhard ; Steiner, Winfried J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 4, p. 312-323
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