Are consumers ready to pay a higher price and forego quality for shirts and soaps with no animal cruelty certification? : evidence from the Indian market
Year of publication: |
2023
|
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Authors: | Sreen, Naman ; Chatterjee, Swetarupa ; Sadarangani, Pradip ; Gogoi, Bidyut Jyoti |
Published in: |
International journal of green economics : IJGE. - Genève : Inderscience Enterprises, ISSN 1744-9936, ZDB-ID 2232950-X. - Vol. 17.2023, 1, p. 50-66
|
Subject: | price | quality | "no animal cruelty" certification | ethical product purchase intentions | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Indien | India | Preis | Price |
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