Are customers willing to pay for corporate social responsibility? : a study of individual-specific mediators
Kum Fai Yuen, Vinh V. Thai and Yiik Diew Wong
| Year of publication: |
July-August 2016
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| Authors: | Yuen, Kum Fai ; Thai, Vinh V. ; Wong, Yiik Diew |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 27.2016, 7/8, p. 912-926
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| Subject: | corporate social responsibility | willingness to pay | mediators | customer satisfaction | customer loyalty | consumer beliefs | Corporate Social Responsibility | Corporate social responsibility | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2016.1187992 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011581248