Are Diets Converging Globally? A Comparison of Trends Across Selected Countries

Converging food demand is tested in two ways. First, the convergence of food expenditures among 18 high-income countries is examined from 1990 to 2004. Convergence is apparent in total expenditures, cereals, and meats, but not in other categories. Second, specific food-retailing and product-introduction patterns are examined for selected countries. These indicate increasing shares for retail outlets selling standardized products and increased preference for convenience, upscale, and natural product attributes across all the countries examined.