Are high-status reviewers more likely to seek anonymity? : evidence from an online review platform
Zhiyun Zhang, Ziqiong Zhang, Sen Liu, Zili Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Zhiyun ; Zhang, Ziqiong ; Liu, Sen ; Zhang, Zili |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 78.2024, Art.-No. 103792, p. 1-10
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| Subject: | Ecommerce platform | Information disclosure | Personality | Preference for anonymity | Reviewer status | Travel type | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095234