Are Indian consumers brand conscious? Insights for global retailers
| Year of publication: |
2012
|
|---|---|
| Authors: | Mukherjee, Arpita ; Satija, Divya ; Goyal, Tanu M. ; Mantrala, Murali K. ; Zou, Shaoming |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 24.2012, 3 (15.6.), p. 482-500
|