Are Interaction Effects of Various Media Advertising on Firm Performance Super-Additive or Sub-Additive?
Year of publication: |
2021
|
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Authors: | Qureshi, Maqsood Iqbal |
Published in: |
Journal of Accounting and Management Information Systems (JAMIS). - ISSN 2559-6004. - Vol. 20.2021, 2, p. 290-303
|
Publisher: |
Bucharest : Bucharest University of Economic Studies |
Subject: | advertising | electronic media | print media | earnings | television advertising | firm performance | value relevance | media types | market value | super-additive | sub-additive |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.24818/jamis.2021.02005 [DOI] hdl:10419/310805 [Handle] RePEc:ami:journl:v:20:y:2021:i:2:p:290-303 [RePEc] |
Classification: | M41 - Accounting |
Source: |
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