Are laterborns more innovative and nonconforming consumers than firstborns? A Darwinian perspective
| Year of publication: |
2005
|
|---|---|
| Authors: | Saad, Gad ; Gill, Tripat ; Nataraajan, Rajan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 7, p. 902-909
|