Are low-literate and high-literate consumers different? Applying resource-matching theory to ad processing across literacy levels
| Year of publication: |
2011
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|---|---|
| Authors: | Jae, Haeran ; DelVecchio, Devon S. ; Childers, Terry L. |
| Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 21.2011, 3, p. 312-324
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