Type of publication: Article
Type of publication (narrower categories): Congress Report
Language: English
Notes:
Puccinelli, Nancy, Chandrashekaran, Rajesh, Grewal, Dhruv and Rajneesh, Suri (2012) Are Men Seduced by Red? The Effect of Color on Price Perception. In: European Marketing Association Conference (EMAC), May 2012, Lisbon, Portugal.
Source:
BASE