"Are multichannel customers really more valuable? : an analysis of banking services"
Jesús Cambra-Fierro, Wagner A. Kamakura, Iguacel Melero-Polo, F. Javier Sese
| Year of publication: |
March 2016
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|---|---|
| Authors: | Cambra-Fierro, Jesús ; Kamakura, Wagner A. ; Melero-Polo, Iguacel ; Sesé, F. Javier |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 1, p. 208-212
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| Subject: | Multichannel customer management | Customer profitability | Banking services | Time series | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Kundenwert | Customer value | Bank | Finanzdienstleistung | Financial services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.12.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490894