Are multichannel customers really more valuable? : the moderating role of product category characteristics
Tarun Kushwaha & Venkatesh Shankar
| Year of publication: |
2013
|
|---|---|
| Authors: | Kushwaha, Tarun ; Shankar, Venkatesh |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 4, p. 67-85
|
| Subject: | customer relationship management | channels | multichannel marketing | retailing | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782077