Are nutrition labels useful for the purchase of a familiar food? : evidence from Chinese consumers' purchase of rice
| Year of publication: |
2011
|
|---|---|
| Authors: | Zheng, Shi ; Xu, Pei ; Wang, Zhigang |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 3, p. 402-421
|
| Subject: | Beijing | Reis | Rice | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | China | 2008 |
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