Are Sale Signs Less Effective When More Products Have Them? - Yes, at least in part because customers stop believing them.
| Year of publication: |
2001
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|---|---|
| Authors: | Anderson, Eric T. ; Simester, Duncan I. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 2, p. 121-142
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