Are service marketing models really used in modern practice?
Hannele Kauppinen-Räisänen; Christian Grönroos
| Year of publication: |
2015
|
|---|---|
| Authors: | Kauppinen-Räisänen, Hannele ; Grönroos, Christian |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 3, p. 346-371
|
| Subject: | Qualitative research | Practices | Interpretation | Evidence-based marketing management | Scholarly knowledge | Service marketing management | Marketingmanagement | Marketing management | Marktforschung | Market research | Theorie-Praxis-Verhältnis | Theory-practice divide | USA | United States | Marketingtheorie | Marketing theory | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388458