Are SMEs relationship seekers or price watchers? : target marketing implications for banks
Manpreet Kaur, Kanwaljeet Singh, Sarita Arora
| Year of publication: |
2023
|
|---|---|
| Authors: | Kaur, Manpreet ; Kanwaljeet Singh ; Arora, Sarita |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 3, p. 615-625
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| Subject: | Bank selection criteria | Banks | Behavioral segmentation | SMEs | Target marketing | KMU | SME | Bank | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Kreditgeschäft | Bank lending |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-022-00162-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336310