Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Abel Duarte Alonso; Michelle O'Shea
| Year of publication: |
2012
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|---|---|
| Authors: | Alonso, Abel Duarte ; O'Shea, Michelle |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 3.2012, 2, p. 161-178
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| Subject: | Social Web | Social web | Profisport | Professional sports | Sportorganisation | Sport organization | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Informationsverhalten | Information behaviour | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009658321