Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Year of publication: |
2005
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Authors: | Bart, Yakov ; Shankar, Venkatesh ; Sultan, Fareena ; Urban, Glen L. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 4, p. 133-152
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