Are they listening? : designing online recommendations for today's consumers
Elzbieta Lepkowska-White
| Year of publication: |
2013
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|---|---|
| Authors: | Lepkowska-White, Elzbieta |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 7.2013, 3, p. 182-200
|
| Subject: | Internet marketing | Internet advertising | Advertising | Marketing communication | Online shopping | Young consumers | Online-Marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Internet | Electronic Commerce | E-commerce | Werbung | Jugendliche | Youth | Personalisierung | Personalization | Social Web | Social web | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793426