Are they playing by the same rules? A consumer gifting classification of marital dyads
| Year of publication: |
2009
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|---|---|
| Authors: | Schiffman, Leon G. ; Cohn, Deborah Y. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 11, p. 1054-1063
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