Are they really different? : a study on apparel shoppers' retail format perception in USA and India
Rituparna Basu
| Year of publication: |
2015
|
|---|---|
| Authors: | Basu, Rituparna |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 1, p. 123-136
|
| Subject: | Retail format perception | single brand retail | multi-brand retail | India | US | apparel shoppers | Indien | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | USA | United States | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Betriebsform | Retail format | Textilhandel | Textile distribution | Online-Handel | Online retailing | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309945