Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Rakibul Hasan, Park Thaichon, Scott Weaven
| Year of publication: |
2021
|
|---|---|
| Authors: | Hasan, Rakibul ; Thaichon, Park ; Weaven, Scott |
| Published in: |
Developing digital marketing : relationship perspectives. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-349-9. - 2021, p. 103-134
|
| Subject: | anthropomorphism | customer experience | relationship marketing | humanoid robot | avatar | chatbot | digital assistant | voice-enabled smart devices | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Roboter | Robot |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-348-220211007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012585849