Are you a loyal diner? : enhancing post-consumption behaviors in full-service settings through personalization, friendliness and motivation
Nurul Amirah Othman, Nik Mohd Hazrul Nik Hashim and Norzalita Abdul Aziz
| Year of publication: |
2025
|
|---|---|
| Authors: | Nurul Amirah Othman ; Nik Mohd Hazrul Nik Hashim ; Norzalita Abd Aziz |
| Published in: |
Journal of Asia Business Studies. - Bingley : Emerald, ISSN 1559-2243, ZDB-ID 2589599-0. - Vol. 19.2025, 1, p. 103-128
|
| Subject: | Brand identification | Customer motivation | Employee friendliness | Personalization | Revisit intention | Konsumentenverhalten | Consumer behaviour | Motivation | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-10-2023-0446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327102