Are You In Good Hands? Slogan Recall: What Really Matters
| Year of publication: |
2013
|
|---|---|
| Authors: | Kohli, Chiranjeev ; Thomas, Sunil ; Suri, Rajneesh |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 1, p. 31-42
|