Are you looking for something specific or just looking around? : adaptive selling on the basis of customer shopping goals in retail sales
Yenee Kim, Richard G. McFarland
| Year of publication: |
2024
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|---|---|
| Authors: | Kim, Yenee ; McFarland, Richard G. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 6, p. 1780-1804
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| Subject: | Adaptive selling | B2C | Brick-and-mortar retailing | Customer shopping goals | Information processing theory | Sales influence tactics (SITs) | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01015-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192962