Are you planning to use culture as a variable in international marketing research
Rajnish Kumar Rai
| Year of publication: |
2011
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|---|---|
| Authors: | Rai, Rajnish Kumar |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 10.2011, 2, p. 6-26
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| Subject: | National cultures | international marketing research | cultural frameworks | cultural dimensions | Internationales Marketing | International marketing | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Kultur | Culture | Marktforschung | Market research | Internationale Marktforschung | International marketing research | Unternehmenskultur | Corporate culture | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226942