Are you ready for a contactless future? : a multi-group analysis of experience, delight, customer equity, and trust based on the Technology Readiness Index 2.0
Fei Hao and Kaye Chon
| Year of publication: |
2021
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|---|---|
| Authors: | Hao, Fei ; Chon, Kaye |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 9, p. 900-916
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| Subject: | brand trust | Contactless service | COVID-19 | customer delight | customer equity | customer experience | PLS-MGA | service design | Technology Readiness Index 2.0 | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2021.1997878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013178053