Are you sure the price is right? (pricing and business strategy)
| Year of publication: |
2012
|
|---|---|
| Authors: | Bakken, D.G. |
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 29.2012, 1
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Consumer behaviour | Customer requirements | Customer satisfaction | Customers | Managerial strategy | Organizations | Pricing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2013.05629aaa.005 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011935