Area activity analysis (AAA): a key 1990s tool put on the back burner

Purpose – The purpose of this paper is to align accountability and responsibility of each level of the organization and to establish internal and external customer supplier relationships and performance criteria. Design/methodology/approach – Major processes within each natural work team are analyzed to establish efficiency and effectiveness requirements. Findings – Major improvement in employee morale and internal customer satisfaction. Research limitations/implications – Comprehensive complete implementation limited to only a few organizations. Conceptual approach widely accepted. Practical implications – The paper establishes individual performance indicators for every natural work team within the organization. Social implications – The paper provides each worker with a understanding of the natural work team's customer and the activities within the natural work team. Originality/value – The paper shows that through the establishment of individual performance indicators, the natural work teams are allowed to focus on high payback improvements.