ARTICLES - A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience
| Year of publication: |
2000
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|---|---|
| Authors: | Singh, Mandeep ; Balasubramanian, Siva K. ; Chakraborty, Goutam |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 4, p. 59-76
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