ARTICLES - Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
| Year of publication: |
2000
|
|---|---|
| Authors: | Andrews, J.Craig ; Burton, Scot ; Netemeyer, Richard G. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 29.2000, 3, p. 29-42
|