ARTICLES - Developing a Customized Decision-Support System for Brand Managers - BRANDFRAME integrates all the information brand managers need and contains academic and practical knowledge that helps brand managers make decisions.
|Year of Publication:||
|Contributors:||Wierenga, Berend; Bruggen, Gerrit H.Van|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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