ARTICLES - Developing a Customized Decision-Support System for Brand Managers - BRANDFRAME integrates all the information brand managers need and contains academic and practical knowledge that helps brand managers make decisions.
| Year of publication: |
2001
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|---|---|
| Authors: | Wierenga, Berend ; Bruggen, Gerrit H.Van |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 31.2001, 3, 2, p. S128
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