ARTICLES - Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors - The model helps theatre managers to decide which films to run on which screen of its multiscreen theatres.
| Year of publication: |
2001
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|---|---|
| Authors: | Eliashberg, Jehoshua ; Swami, Sanjeev ; Weinberg, Charles B. ; Wierenga, Berend |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 31.2001, 3, 2, p. S108
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