ARTICLES - International Corporate Visual Identity: Standardization or Localization?
| Year of publication: |
1999
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| Authors: | Melewar, T.C. ; Saunders, John |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 30.1999, 3, p. 583-598
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