ARTICLES - Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages
| Year of publication: |
1999
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|---|---|
| Authors: | Zhang, Yong ; Buda, Richard |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 28.1999, 2, p. 1-16
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